Info: The Cog was a dramatic television commercial for the Honda Accord, made (almost completely) without any CGI or trick photography. It was created in 2003 by the London office of advertising agency Wieden+Kennedy.
It has been claimed that the commercial took 606 different takes to complete, and only minuscule CGI was used, simply for fixing the lighting on the final car's window;
others claim that this is completely untrue.
Parodies of this commercial include The Number for 118 118, a UK directory enquiries service.
In May 2003, artists Peter Fischli and David Weiss threatened legal action against Honda over similarities between the Cog commercial and The Way Things Go, a 30-minute film they produced in 1987.
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