Tom Ford's ad for Gucci featuring 24-year-old supermodel Carmen Kass pulling down her knickers is the subject of wrath for decency campaigners, who are urging the Advertising Standards Authority to ban it altogether. Photographed by Mario Testino and unofficially titled 'Pubic Enemy', the ad may well overtake the now-infamous Opium one that featured Sophie Dahl sprawled naked on a cushion, which became the most complained about ad in the ASA's history.