Web
78% have broadband access at work, university/college/school
and at home
Mobile
31% use 3G services
64% use 2.5G wap portal services
Top 5 favourite services used by 81%
1. SMS
2. Taking photos
3. Watching music and movie downloads
4. Playing games
5. Videoing
Movies
68% watch trailers and visit websites
28% watch trailers on their phones
67% says it influences their decision as to what movie
to watch at the cinema or at home.
82% listen to friends and colleagues.
61% buy/rent/.visit cinema to watch more than 2 movies
per week
19% more than 4 movies per week
Top 5 genres for males are
1. Action
2. Thriller
3. War
4. Sci-fi
5. Gangster
Top 5 genres for females are
1. Comedy/Spoofs
2. Thriller
3. Drama
4. Romance
5. Factual Documentaries
71% went to the cinema Wed-Sunday, late afternoon-night
mainly
12% mostly Monday and Tuesday
Games
PC (broadband) 39%
Console 30% 71% on a Playstation or Xbox
Mobile 44% - embedded and download
Of this 80% play bought/rented/downloaded 2x + per
week
38% play over 12 hrs per week
15% play over 20 hrs per week
Top 5 genre of games are
1. Arcade
2. Strategy
3. Fighting/War
4. Driving and Racing
5. Sports for both sexes
26% regularly play MMMOG |
