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Share The Load

(2:00) Powerful ad from Ariel India.

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Guest: Guesting (625 days ago)

Wow. Beautiful.

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Wow. Beautiful.

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Guest: Roddy (622 days ago)
Latest comment:

Err.. no. Not powerful. Patronising. Extremely. On the eve of International Women's Day what Ariel should have done is apologise for decades of advertising that helped perpetuate the cultural 'understanding' that a woman's single contribution to life is domestic. Why does this advert show a beautiful career woman who's being let down by her lazy husband who apparently if he does the washing then that evens it up? Why does it show that it's the man who's made the decision to change (encouraging) but that women have not had a role in that decision (still controlling then). Even the old bloke's missus - after fifty years of wiping his butt - seems to have 'ooh, this is a surprise' look on her face but not one of shock - more of 'this is a treat'! If you want to deal with equality, it's not about men deciding how things are done, it's about recognising that everything has to be equal; decisions, controlling resources, opportunities of education and employment and lifestyle being taken by women, not gifted to them by men. For real stories on how women and girls are affected by inequality visit Oxfam, Save the Children and The Fawcett Society websites so you can see some real stories, not some crap about doing the washing every once in a blue moon!

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Original comment
Latest comment:

Err.. no. Not powerful. Patronising. Extremely. On the eve of International Women's Day what Ariel should have done is apologise for decades of advertising that helped perpetuate the cultural 'understanding' that a woman's single contribution to life is domestic. Why does this advert show a beautiful career woman who's being let down by her lazy husband who apparently if he does the washing then that evens it up? Why does it show that it's the man who's made the decision to change (encouraging) but that women have not had a role in that decision (still controlling then). Even the old bloke's missus - after fifty years of wiping his butt - seems to have 'ooh, this is a surprise' look on her face but not one of shock - more of 'this is a treat'! If you want to deal with equality, it's not about men deciding how things are done, it's about recognising that everything has to be equal; decisions, controlling resources, opportunities of education and employment and lifestyle being taken by women, not gifted to them by men. For real stories on how women and girls are affected by inequality visit Oxfam, Save the Children and The Fawcett Society websites so you can see some real stories, not some crap about doing the washing every once in a blue moon!

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Knobette Knobette (623 days ago)

Very moving. Shame it's an ad.

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Very moving. Shame it's an ad.

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