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Why controlling the masses through media no longer works

Why controlling the masses through media no longer works

(8:35) Neurohacker CEO Jordan Greenhall on how technology has completely changed the relationship between the media and the masses. youtube.com/user/bigthink

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Maxwell1956 Maxwell1956 (144 days ago)

Sir....I'm too embarrassed to laugh. Democacy's around the world are in a world of trouble because of the concentration of corporate ownership of the news media. Everyone on the planet has read Professor Noam Chomsky's book,"Manufacturing Consent" or watched the NFB of Canada documentary of the same titled. Examples below as links.

Mr. Blair M. Phillips

Canada

Retired Autoworker

1) LINK

2) LINK

3) LINK

4) LINK

5) LINK

6) LINK

7) LINK

Original comment

Sir....I'm too embarrassed to laugh. Democacy's around the world are in a world of trouble because of the concentration of corporate ownership of the news media. Everyone on the planet has read Professor Noam Chomsky's book,"Manufacturing Consent" or watched the NFB of Canada documentary of the same titled. Examples below as links.

Mr. Blair M. Phillips

Canada

Retired Autoworker

1) LINK

2) LINK

3) LINK

4) LINK

5) LINK

6) LINK

7) LINK

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TheBob TheBob (143 days ago)
Latest comment:

Yes - and I don't think that's what he was saying.

There's a mismatch between the posted description of the video ("Why controlling the masses through media no longer works") and the embeddded title in the video ("Authority doesn't look the way it used to").

So I agree with you that "Manufacturing consent" still applies, but it could be changing. I took his point as the old model of single authority figure speaks to many listeners (news anchor on small number of TV channels, Encyclopedia Britannica, few newspapers) is changing to many authority figures speak to many listeners (YouTube channels, Twitter feeds etc.)

I think the current UK election just might bear this out. The manufactured consent of strong, stable Theresa May could be undermined by the less visible social media campaigning of Jeremy Corbyn.

However, I'm not putting any money on the result and am equally prepared to be delighted and plunged into even deeper gloom.

Original comment
Latest comment:

Yes - and I don't think that's what he was saying.

There's a mismatch between the posted description of the video ("Why controlling the masses through media no longer works") and the embeddded title in the video ("Authority doesn't look the way it used to").

So I agree with you that "Manufacturing consent" still applies, but it could be changing. I took his point as the old model of single authority figure speaks to many listeners (news anchor on small number of TV channels, Encyclopedia Britannica, few newspapers) is changing to many authority figures speak to many listeners (YouTube channels, Twitter feeds etc.)

I think the current UK election just might bear this out. The manufactured consent of strong, stable Theresa May could be undermined by the less visible social media campaigning of Jeremy Corbyn.

However, I'm not putting any money on the result and am equally prepared to be delighted and plunged into even deeper gloom.

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